Professional Experience
Work History
Aug 2024-Present
Undergraduate Research Assistant
Austin, TX
I work with Matthew Eastin on a VR project that assesses the efficacy of advertisements within a virtual reality environment by testing consumers' reactions and experiences to various branded content under different conditions.
Dec 2023-Sept 2024
Rater
TELUS International
Remote
As a rater, I analyze and provide feedback on text, web pages, images, and other types of information to help leading search engines deliver more accurate and relevant results to users' queries. Additionally, I assess the accuracy and relevance of AI-generated content and evaluate certain web pages and social media contents to determine its ranking according to SEO guidelines.
Jan 2024-Aug 2024
Social Media Intern
Chubby Diaries
Austin, TX
During my time at Chubby Diaries, I specialized in social media strategy, focusing on creating and planning content that aligned with the brand's vision. I also contributed to market research, competitor analysis, and identifying new opportunities for brand growth within the social media space.
Jan 2024-Aug 2024
Graphic Design Intern
Garland Independent School District
Garland, TX
During my internship with the Garland Independent School District, I used Photoshop and Adobe Illustrator to create brand assets, logos, and social media posts. I also collected qualitative data through customer interviews to improve the website's UX design.
Education
2022 - 2026
Bachelor of Science, Advertising
The University of Texas at Austin
Austin, TX
I am pursing an Advertising degree at the Moody College of Communication with a minor in Business, where I gained a solid foundation in business administration, communication, and advertising. My coursework included media planning, brand storytelling, advertising research, and media strategies.
2022 - 2026
Bachelor of Arts, Human Dimensions of Organization
The University of Texas at Austin
Austin, TX
In addition, I am also pursing a degree in Human Dimensions of Organization in College of Liberal Arts with a certificate in Creative Writing, where I learn to solve human centered problems, explore intersecting identifies, and work to utilize liberal arts viewpoint in practical settings. My coursework includes organizational behavior, qualitative and quantitative research methods, and ethics and organizational responsibility.
Core Competencies
Strategic Brand Development
Collaborative Leadership
Graphic Design
Generative AI Tools for content creation, optimization, and workflow streamlining (ChatGPT, Adobe Firefly, DALL·E)
Social Media Management
Data-Driven Insights
Languages
English (Native)
Vietnamese (Native)