Projects
Welcome to my portfolio! This is where I share my journey and accomplishments. Feel free to browse through and get to know me better. I am passionate about every project I undertake, and each one has a unique story behind it.
Siete Chips
Creative, Strategist
In my ADV 325 (Intro to Advertising Creativity) class, we spent the semester creating an ad campaign for Siete Chips. The project involved conducting a SWOT analysis, sifting through data to draw key insights, crafting a creative brief, and producing three mock-ups (two print ads and one out-of-home ad).
Hopdoddy
Strategist
In my ADV 345J class, we developed media recommendations in a hypothetical pitch to launch Hopdoddy’s new Richmond, Virginia location. This included determining outreach strategies, location-specific logistics, potential marketing partners, and planning paid, earned, and owned media activities.
Chubby Diaries
Social Media Intern
During my time with Chubby Diaries, I researched competitors and the travel industry to uncover insights for brand growth. Additionally, I extensively analyzed algorithms for YouTube, TikTok, and Instagram to provide strategic recommendations for increasing viewership and click-through rates. I also developed a content calendar, created scripts, and conducted weekly assessments of social media trends to streamline content and optimize engagement.
Garland Independent School District
Graphic Design Intern
During my time with Garland Independent School District, I created over 100 social media posts and contributed to graphic design for the HR department, including brand assets, campaign mock-ups, and a logo for the CAPE program (Certify and Prepare Educators). I also conducted interviews with target demographics to gather qualitative data for improving the district's website.
